Explainer Video Production

What Are Explainer Videos?

Explainer videos are short, engaging videos designed to explain a product, service, concept, or idea in a simple and concise manner. Typically ranging from 60 to 90 seconds, explainer videos are created using a combination of animation, graphics, voiceover narration, and sometimes live-action footage. These videos break down complex information into easy-to-understand visuals and storytelling, making them ideal for capturing attention and conveying a message quickly.

Explainer videos can be used in a variety of formats, including 2D and 3D animations, whiteboard animations, motion graphics, and even live-action combined with animation. The key to an effective explainer video is its ability to engage the audience and make the topic clear, memorable, and relatable.

Why Use Explainer Videos?

1. Simplify Complex Ideas
   Explainer videos are particularly useful for simplifying complex concepts or products. By breaking down intricate details into bite-sized, visual information, they help audiences grasp complicated topics with ease.

2. Increase Engagement
   People are naturally more drawn to video content than text. Explainer videos leverage this by delivering your message in an engaging and dynamic way, capturing the viewer’s attention faster and holding it longer.

3. Boost Conversion Rates
   Studies show that explainer videos can lead to higher conversion rates on landing pages and social media platforms. A compelling video can motivate viewers to take action, whether it’s making a purchase, signing up for a newsletter, or learning more about your service.

4. Enhance Brand Storytelling
   Explainer videos provide a powerful platform to communicate your brand’s story, values, and mission. Through a well-crafted narrative, you can build an emotional connection with your audience, making your brand more relatable and memorable.

5. Improve SEO and Reach
   Video content is highly favoured by search engines like Google. By incorporating explainer videos into your website or social media channels, you can improve your site’s SEO ranking and increase visibility, ultimately driving more traffic to your business.

6. Save Time
   An explainer video can convey your message in just a minute or two, far quicker than reading a lengthy product description or manual. This saves your audience time while ensuring they get all the essential information in a quick, easily digestible format.

7. Versatile and Shareable
   Explainer videos are incredibly versatile. They can be used on websites, social media platforms, email campaigns, presentations, and more. Their short length and shareable nature make them perfect for reaching a wide audience across multiple channels.

When to Use an Explainer Video

1. Introducing a New Product or Service
   When launching a new product or service, explainer videos help quickly educate your audience about its features, benefits, and value. They break down the “what” and “how” of your offering in a clear and engaging manner.

2. Onboarding New Customers or Users
   Use explainer videos to guide new users or customers through your product or service. These videos can demonstrate how to use your product step-by-step, making it easier for your audience to understand and adopt.

3. Explaining Complex Ideas or Concepts
   If your product or service is complicated or difficult to explain, an explainer video simplifies complex ideas with visual storytelling. This makes it easier for your audience to quickly understand your offering, especially if it’s technical or niche.

4. Highlighting Key Features or Benefits
   An explainer video is ideal for showcasing the unique selling points of your product or service. It can visually highlight the features that set you apart from the competition and clearly demonstrate the benefits to your target audience.

5. Increasing Conversions on Landing Pages
   Explainer videos are a great way to boost conversions. Placing an explainer video on a landing page can engage visitors and provide them with a clear call-to-action. Videos help to reinforce your message and make it more compelling, increasing the likelihood of conversions.

6. Enhancing Marketing Campaigns
   Whether it’s for social media, email marketing, or paid advertising, explainer videos are highly shareable and can boost engagement across various platforms. They help convey your message quickly and effectively, grabbing attention in a crowded digital space.

7. For FAQs or Troubleshooting
   Explainer videos can address common questions or common troubleshooting issues that customers may face. This is particularly helpful for customer support, reducing the need for repetitive explanations and empowering your customers to solve problems on their own.

How to Use an Explainer Video

1. Embed on Your Website
   Place your explainer video prominently on your homepage, product pages, or relevant sections of your website. It should be easy to find, especially on key pages where visitors need to quickly understand what you offer.

2. On Social Media Platforms
   Share your explainer video on your social media profiles to attract and engage your audience. Platforms like Instagram, Facebook, LinkedIn, and Twitter are great for reaching different segments of your audience. Tailor the length and format for each platform to maximize impact (e.g., shorter versions for Instagram Stories or LinkedIn posts).

3. In Email Campaigns
   Include explainer videos in your email marketing campaigns. Videos in emails can significantly increase open rates and engagement. You can use them in welcome emails, product launch announcements, or even newsletters to help convey important information in an engaging way.

4. In Paid Advertising
   Use explainer videos in your paid ad campaigns to quickly capture attention and educate potential customers. Platforms like YouTube, Facebook, and Google Ads allow you to run video ads that can increase awareness, engagement, and conversions.

5. As Part of Sales Pitches or Presentations
   Use an explainer video in sales meetings or presentations to help communicate your product’s value proposition. It can serve as a powerful introduction to your pitch, setting the tone and capturing your prospect’s interest from the start.

6. For Customer Support
   Include explainer videos in your customer support strategy. Whether on a help center or as part of an automated response, videos can guide customers through common tasks, FAQs, or troubleshooting procedures with visual clarity.

7. For Trade Shows or Events
   If you’re exhibiting at a trade show or event, explainer videos can serve as an engaging way to introduce your brand, products, or services to passers-by. Having a video that explains your offerings can spark conversations and draw more attention to your booth.