Internal Communications Video Production

What Are Internal Communications Videos?

Internal communications videos are videos created specifically for internal audiences within an organization. These videos serve to convey important messages, information, updates, or training content to employees, team members, or departments. They can range from company-wide announcements, leadership messages, and training sessions to updates on projects, policies, or company culture.

Internal communications videos can be produced in various formats, such as:

CEO or leadership messages: Personal updates or company direction shared by executives.
Employee training videos: Content that educates employees on new tools, processes, or skills.
Onboarding videos: Aimed at introducing new employees to the company’s culture, values, and processes.
Internal news updates: Regular updates on company activities, achievements, or upcoming events.
Team-building or motivational videos: Content designed to inspire or engage employees.
Product or service updates: Videos explaining new products, features, or company strategies.
Cultural and value videos: Promoting the company’s core values and culture to align the workforce.

These videos are generally distributed through internal channels like intranets, internal newsletters, email, or collaboration platforms like Slack or Microsoft Teams.

Why Use Internal Communications Videos?

Enhance Engagement and Retention
Video is a highly engaging medium. Internal communications videos can make important messages more captivating, ensuring employees not only consume the information but also retain it. Visual content, combined with narration or storytelling, makes the message more memorable and easier to understand than text alone.
Foster Transparency and Open Communication
Leadership messages and company updates shared through video can help create a transparent organizational culture. Videos offer a more personal touch than emails or memos, helping employees feel more connected to the company’s mission, goals, and leadership team. Employees are more likely to engage with video updates, as they feel more direct and personal.
Improve Employee Understanding and Alignment
Videos can be a powerful tool to ensure all employees are on the same page regarding company policies, values, or strategic direction. Whether you’re sharing new initiatives or corporate values, videos can clarify complex topics and ensure everyone understands the vision and goals. This leads to better alignment and helps to create a unified workforce.
Streamline Training and Onboarding
Video is a great format for employee training and onboarding. Rather than relying solely on documents or presentations, companies can create engaging, step-by-step instructional videos that employees can watch at their convenience. Onboarding videos can introduce new hires to the company culture, processes, and expectations, giving them a smoother transition and helping them feel more comfortable in their roles.
Boost Morale and Motivation
Motivational or team-building videos can help boost morale by reminding employees of the company’s achievements, recognizing individual or team efforts, or showcasing success stories. These types of videos can foster a sense of pride and inspire employees to contribute their best work. Additionally, showcasing the company’s culture and values through video helps employees feel connected to the organization’s larger mission.
Encourage Two-Way Communication
Internal communications videos aren’t just about top-down messaging. They can be interactive, allowing employees to engage with the content, ask questions, or provide feedback. Incorporating Q&A sessions, feedback loops, or discussions following a video can create a more participatory and inclusive communication environment.
Improve Accessibility and Convenience
Videos allow employees to access information anytime and from anywhere, which is especially useful in remote or hybrid work environments. Whether employees are in different time zones or have varying schedules, they can watch videos at their convenience, ensuring that the message is received without the need for live meetings or in-person gatherings.
Strengthen Company Culture
Regularly using video to communicate with employees can reinforce the company culture and values. By showcasing the company’s history, achievements, or cultural events, internal videos help employees feel more connected to the organization’s mission and identity. Sharing stories, interviews, or behind-the-scenes footage can also humanize the company and strengthen the sense of belonging.
Track Engagement and Measure Impact
Many internal communication platforms provide analytics that allow you to track how employees interact with video content. You can see who watched the video, how long they engaged with it, and whether they took any follow-up actions. This data can help you refine your internal communication strategy, ensuring that messages are reaching the right people and having the desired impact.
Cost-Effective and Scalable Communication
Video production can be more cost-effective than traditional live meetings, especially for widespread communication across large organizations. Once produced, videos can be easily shared with all employees or stored for future reference, ensuring that everyone has access to the same information without requiring additional resources or time for live sessions.

When and How Should You Use Internal Communications Videos?

During Company Announcements
When sharing significant updates such as leadership changes, mergers, acquisitions, or strategic shifts, video offers a more personal and engaging format than written communication. Video allows executives or leaders to communicate directly with employees, offering clarity and empathy.
For Employee Onboarding and Training
Onboarding videos can guide new employees through the essential steps of their integration, such as understanding company policies, meeting team members, or familiarizing themselves with the company’s tools and systems. Training videos can help employees develop new skills or adapt to new tools and technologies, which enhances overall performance.
To Communicate Company Values and Culture
Video can effectively communicate what makes your company unique, such as your mission, vision, and core values. Share stories from employees, customer testimonials, or real-world examples of how the company’s values come to life in the workplace. This fosters a strong sense of community and purpose within your team.
To Share Performance Metrics or Company Achievements
Instead of sending out dry reports or newsletters, consider creating videos that highlight key metrics, achievements, and the company’s progress. Use visuals, charts, and engaging narration to present this information in an easy-to-digest format that keeps employees informed and motivated.
For Internal Events and Updates
If your company hosts events such as town halls, employee recognition ceremonies, or workshops, consider recording these events and turning them into video content for employees who were unable to attend live. This ensures everyone has access to the same information and feels included in the company’s activities.
In Crisis or Change Management
During periods of uncertainty or major change (such as a company restructuring, a global pandemic, or financial downturn), internal communications videos can help provide clarity, reduce anxiety, and keep employees informed. Leadership can use videos to explain the situation, share the company’s response plan, and reassure employees.